Success Begins Here
Vicky Kenrick is pleased to launched a new brochure that displays info about the Vicky Kenrick Group and what activities they specialise in, as well as providing useful free marketing and PR tips. To download the brochure, please click here:
Vicky Kenrick Plays her Part in a Hung Parliament
As the election drew closer, the prospect of a hung parliament became more apparent and now as key election events unfold and Nick Clegg carefully listens to what each Party has to offer, the public becomes ever more interested in what the implications of a hung parliament are. The website Charter 2010, marketed by Vicky Kenrick can provide the answer.
New Bournemouth based Marketing and Branding Agency, the Vicky Kenrick Group, have recently been working on www.charter2010.co.uk, a website launched in January 2010 that informed the general public of the prospect and implications of a hung parliament. A full marketing and Public Relations campaign, planned and implemented by Vicky Kenrick aimed to direct people to the www.charter2010.co.uk, which has been particularly useful in raising the awareness of a hung parliament and informing the public of all possible outcomes. The interactive website which embraces online marketing and social networking, is based on a CMS system and includes a blog, forum and registered users’ system, was designed by CuCo, partners of the Vicky Kenrick Group.
Through a dynamic Public Relations and strategic Marketing campaign, Vicky has gained exposure for Charter 2010 on ITV, BBC Radio 4 and in publications such as The New Statesman, The Daily Telegraph and Reuters. One of the founding supporters of Charter 2010, Mike Thomas, comments on the successful branding of Charter 2010:
“Vicky Kenrick has been working with www.Charter2010.co.uk since our inception. She has dealt with national, international and local media in a competent and professional fashion and has made a significant contribution to the success of the site”.
Alongside Public Relations activities, Vicky Kenrick has also carried out SEO activities in order to direct people to the Charter 2010 website, social networking websites such as Twitter and Facebook have been successfully utilised as part of this SEO Marketing Programme and have informed a younger audience about Charter 2010 and the implications of a hung parliament.
The well crafted design of www.charter2010.co.uk and strategic marketing activities that have taken place have even drawn the attention of The British Library Collection in the UK and as a result, www.charter2010.co.uk will be added to The British Library Archives, as part of their special collection for the 2010 General Election.
As a result of her work carried out for Charter 2010, local clients such as Wild Flour and national organisations – Phonetic Ltd, Vicky has expanded and has since launched the Vicky Kenrick Group as well as her re-branded website: www.vickykenrick.co.uk and she has also recently formed a great working partnership with local graphic designers, CuCo.
If you are seeking some creative inspiration to drive your business forwards, please get in touch by e-mailing: info@vickykenrick.co.uk or visiting www.vickykenrick.co.uk or calling 07889 079036
Five Things You Need to Know About Your Competitors
To maximise our chances of winning new business, when our customers are faced with a choice, we must constantly strive to be aware of the rules of competition in our chosen segments and turn these rules to our advantage.
1. Why do they even exist?
Do our competitors exist simply because we don’t have enough capacity to serve the whole market or do they bring something to the market which we can’t bring in quite the same way? We need to make sure that any comparisons we make with our competitors are relevant in the eyes of our target audience.
2. Where do they add ‘ will-pay-for’ value for customers?
Assuming that we now understand the reasons each of our real competitors exists, are we clear to just what it is that makes them the choice for at least some of our potential customers? Is it their quality? Price? Overall perception of value for money? Our competitors may target a different market segment than us, for example they may specialise in economy whilst we specialise in quality.
3. Which of my customers are of most interest to them?
Competitors will certainly only be interested in some of our best customers that can generate the biggest margins. We should look at our customer base and establish which customers would be loyal to us and how we can encourage more customers to be loyal to us and as a result of this, create competitive strategies that focus on retaining our best, most profitable customers.
4. What is their cost base and liquidity?
How do our competitors make their money and profits? Is it the same way that we make ours? If it’s not, we must bear this in mind when comparing ourselves with them in order to keep a clear focus on the competitive environment.
5. Are they less exposed with their suppliers than we are?
Some theories of competition now suggest that competition is really about our supply chain versus their supply chain. If a competitor has a more reliable and cost efficient supply chain than we do, they are likely to outperform us in the long-term race for the customer’s mind and money.
If you would like any assistance with competitive research, please contact us at: info@vickykenrick.co.uk
